frank  /fraNGk/  —  open, honest, and direct in speech or writing

LOOKING FOR
LIFE INSURANCE
IN ALBERTA? ASK FRANK FIRST.

frank /fraNGk/ open, honest, and direct in speech or writing, especially when dealing with unpalatable matters.

Most Albertans get quoted by one company. Frank runs your profile through 6 competing carriers and tells you what you're actually getting — including what your bank hoped you'd never ask.

If your current coverage is solid, Frank will tell you that — and you keep it.
6 Carriers Compared
15-Minute Review
Zero Cost to You
Licensed in Alberta
0
Competing Carriers
0min
Average Review
$0
Cost to You
0+yr
Experience
Frank Frank
"YOUR BANK DOESN'T WORK FOR YOU. WE DO."

Independent advisor. No bank affiliation. No proprietary products. No quotas. Contracted with 6 carriers — the only measure of success is whether the coverage actually serves your family.

Canada Life
RBC Insurance
Empire Life
Industrial Alliance
Desjardins
Assumption Life
Frank Doesn't Work For Your Bank
Licensed Alberta Advisor
15-Minute Review
Zero Cost
What Frank Found

What your bank
never volunteered.

Bank and group coverage is designed around the lender's convenience, not yours. Three things happen to most Albertans' coverage that they only discover at the worst possible moment.

01

Your benefit shrinks. Your premium doesn't.

Bank mortgage insurance ties coverage to your outstanding balance. As you pay down your mortgage, the insured amount quietly drops — but your premium stays identical. You're paying the same for less, every month.

02

The health check happens at claim time — not approval.

Most bank policies approve you without full medical underwriting. The real scrutiny happens when your family files a claim. Post-claim denial is documented across the industry. You may not be as covered as you believe.

03

The bank is the beneficiary. Not your family.

Bank creditor insurance pays the lender directly. Your family receives nothing beyond a cleared mortgage — no cash for income replacement, no flexibility, no choice about how the money is used.

How Frank Works

3 rules.
Non-negotiable.

Rule 01
No bank. No quotas. Ever.

Contracted with 6 independent carriers — no bank affiliation, no captive arrangement. The recommendation is always what's right for you, because that's the only model that works long-term.

Rule 02
If you're fine, Frank says so.

This is a review, not a sales call. If your current policy genuinely serves your family, you'll hear that directly and keep it. A wrong recommendation doesn't benefit anyone, including Frank.

Rule 03
Free. Always. No exceptions.

Frank is compensated by the carrier only on placed policies. If you don't switch, we earn nothing. That structural alignment is exactly why the advice is straight. Pressure tactics don't pay.

What Frank Reviews

Five products.
One honest take on each.

Frank covers all five product types — not just mortgage insurance. Whatever brought you here, here's what most people don't know about what they're looking at.

Product What most people don't know
Term Life The cheapest way to protect your family — but only if you're underwritten upfront, not at claim time.
Whole / Permanent Built-in cash value sounds good. Most people are oversold on it when term would serve them better.
Mortgage Protection Your bank's version protects their loan. Individual coverage protects your family. Not the same product.
Critical Illness Lump sum on diagnosis. Most group plans have exclusions that only surface when you file.
Disability The most likely claim you'll ever make — and the most likely to be undercovered or missing entirely.
Side by Side

The comparison
your bank hopes
you never see.

Same category. Completely different structure. This is what Frank consistently finds when comparing bank and creditor policies against individually-owned coverage.

FeatureBank / Group PolicyFrank Cover (Independent)
BeneficiaryThe bank — mortgage clearedYour family — cash, any use
Coverage over timeDecreases with mortgage balanceFixed at face value you chose
Premiums over timeUnchanged or increasingLevel for the term you choose
Medical underwritingHappens at claim — post-approvalDone upfront — no claim surprises
PortabilityTied to lender — lost if you switchFollows you regardless of lender
Job / employer changeGroup coverage disappearsPolicy is yours, unaffected
Carrier optionsOne option — take it or leave it6 carriers competing for your rate
What They Found Out

Real Albertans.
Real results.

Frank doesn't ask for reviews. We ask for referrals. Here's what clients typically find when they finally ask the questions their bank hoped they wouldn't.

"

I had no idea my TD coverage was declining every year while my premium held steady. Switched to individually-owned — more coverage than I started with, for less per month.

Mike T.Calgary • Switched from TD
★★★★★
"

The whole thing took 20 minutes. Frank ran the numbers across all the carriers and I ended up saving $41 a month compared to what I was paying RBC. Should have done this years ago.

Sandra K.Red Deer • Switched from RBC
★★★★★
"

We'd been with Scotiabank for 11 years assuming we were fine. Our coverage had been declining the entire time. Genuinely grateful someone finally explained how this actually works.

Dave & Carol M.Lethbridge • Switched from Scotiabank
★★★★★
Free • No Obligation • Alberta Only
15 MINUTES.
6 CARRIERS.
ONE HONEST
ANSWER.

We call you within 2 business hours — at the time you choose. Not a call centre. Not a script. A real conversation.

Prefer to call us? (403) 536-6897. We answer.

If what you have is fine, you'll hear that directly. We earn nothing if you don't switch — that's why the answer is always straight.

Age moves pricing fast. A Term 20 quote on $750K can jump significantly between late 30s and early 40s. The sooner you lock in your rate, the better.

Ask Frank — Free Review
Get Your 6-Carrier
Comparison

We review your profile and call you back personally.

You're In The Queue.

We received your request. Here's exactly what happens next:

1

Within 2 business hours — we call you at the number you provided, at your preferred time.

2

15-minute call — we run your profile through 6 carriers and tell you exactly where you stand.

3

Honest answer — if what you have is fine, we tell you that. No pressure, no scripts.

Want to reach us directly in the meantime? (403) 536-6897

Private & never shared. Licensed under the Insurance Act (RSA 2000, c I-3). Privacy Policy

Frank Answers

Questions Frank
hears every day.

Completely free to you. Frank is compensated by the carrier only if you choose to place a policy. If you don't switch, we earn nothing. That's why the incentive is to be genuinely useful — wrong advice doesn't pay.
Most Albertans qualify for at least one carrier even with pre-existing conditions. Each of the 6 carriers uses different underwriting guidelines — some specialize in cases others decline. The only way to know is to run your profile through all of them.
Most straightforward applications receive a decision within 24 to 48 hours. The process is timed so your new policy is active before any existing coverage is cancelled — there is no gap.
Group coverage disappears when you leave, get laid off, or when the company changes its plan. Individual coverage follows you regardless of employer. Most advisors recommend both — group for convenience, individual as the foundation that never disappears.
Then the call takes 10 minutes and you leave knowing exactly where you stand. That's a valid outcome and a common one. Frank's job is accurate information, not manufacturing a reason to switch.
Free • 15 Minutes • No Obligation

FRANK DOESN'T
WORK FOR YOUR BANK.
We work for you.

No contact with your bank. No pressure. No scripts. If your current coverage is the right call, you'll hear that. If it isn't, you'll finally know.

Get Frank's Free Review
Call (403) 536-6897